The atomic unit of action: the mission

Sep 24, 2025

Missions are how work gets done.

A mission is a short, interactive guide that drives one specific behavior toward a clear goal. It's the core unit of interaction in Edwin—and the reason generic care plans become completed actions.

Why missions beat static content.

Static content informs. Missions transform. Each mission converts intent into a clear next step, then verifies it happened. One outcome, zero ambiguity.

What a mission includes:

  • Context: Why this matters now

  • Just enough info: What you need to know to act

  • One verifiable action: What to do

  • Confirmation: What happened and what's next

Format that fits the moment.

We deliver missions as static flows, dynamic conversations, or hybrid experiences. The format adapts to member readiness and channel while the structure stays consistent.

Proof through completion.

Every mission ends with verification: did the action happen, is it planned, or is there a barrier? That data drives the next step and improves the system for everyone.

Example: Instead of "You should take your medication with food," a mission presents: "Take your evening dose with dinner tonight at 7pm" → sends a 6:45pm reminder → confirms completion the next morning → adjusts timing if there's friction.